Roofers, Here’s How to Sell VELUX Skylights Like a BossPosted by: Allyson Miller
We’ll be the first to admit it.
Homeowners struggle when it comes to searching for a single solution to brighten their homes, fill it with fresh air, and reduce their monthly energy bill.
They resort to flipping off lights every second they get, prevent the air condition from running, and throw open blinds and windows.
I mean, who's all for stumbling around in the dark and losing privacy from neighbors that live too close (noted-sarcasm)? So rather than doing the latter, why not offer the one solution that solves it all—VELUX “Fresh Air” skylights.
Coming in three different varieties—solar-powered, electric, and manual—VELUX “Fresh Air” skylights offer the smartest way to brighten and refresh a space while simultaneously reducing a homeowner’s energy bill.
And one of the best parts about it is that there's money in it for your business, too.
Sound too good to be true? Then keep reading. In this post, we’ll tell you everything you need to know to sell VELUX “Fresh Air” skylights as a replacement energy source while making more money for your business.face
VELUX “Fresh Air” Skylights
As mentioned before, your customer can choose from three different types of “Fresh Air” skylights: solar-powered, electric, and manual. Each one offering unique features that not only brighten the home, but refreshes it too.
The Solar-Powered “Fresh Air” Skylight: As one of our top model skylights and a leader in smart-technology, this product brings luxury and sophistication to any space. Designed to capture available daylight, the solar panel recharges a highly efficient, fully concealed battery-powered operator and control system. With its stored energy, the skylight opens and closes with just a press of the button on the intelligent-touch remote control. And for those worried about rain, this skylight comes with a rain sensor that automatically closes the skylight when it detects inclement weather. Take a look at it here. And for your roofers, it's simple to install when you’re working since there’s no need to hassle with electrical wiring.
The Electric “Fresh Air” Skylight: Although it doesn’t operate off the power of the sun, this skylight still offers your customers the option to let in sunshine and fresh air. It just takes a few extra steps to install, but the end result is well worth it. And just like our solar-powered “Fresh Air” skylight, this skylight detects when there’s rain and automatically closes. Have a look.
The Manual “Fresh Air” Skylight: If your customers are searching for a simple skylight that opens with a turn of a handle to help circulate the air in the house, then the manual “Fresh Air” skylight is for them. All it takes is a VELUX control rod to open and close the skylight. Unfortunately though, the only rain detection on this one is the Weather Channel. Read more about it.
Here comes the fun part—selling skylights
So now that you know a little bit about what types of “Fresh Air” skylights VELUX offers, you can start promoting and selling them to your customers to make an extra profit for your business. And we have five fool-proof tips to help you do just that. Check them out:
Step 1: Know your stuff—Nothing worries your customer more than when you aren’t sure on general skylight information. Of course, in time you’ll learn more specifics on how circulating fresh air can improve quality of life, but for right now just knowing the general difference and perks between each type of skylight can dramatically improve business.
Step 2: Exude confidence—This one ties into the previous one in that the more you know about skylights, the more confident you’ll sound—and confidence is everything. Know your stuff and be confident in the quality of product and work you'll give your customer.
Step 3: Include it in your other projects—If you’re already going out to a customer’s house to re-shingle their roof, why not suggest installing a skylight for them then. It will reduce the amount of extra work you’ll have to do, such as pulling up new-laid shingles, and it reduces the time you spend up on the customer's roof. Because let's face it, no one likes listening to the sound of hammers during the middle of Jeopardy.
Step 4: Mention the quality—You can reassure your customer that the quality of skylight they are having installed is top-notch. Here at VELUX, we don’t take shortcuts, and we ensure every product we make is built to last. That’s why we created the “No Leak Skylight” warranty. This includes a 10-year installation warranty, 20-year warranty on glass, 10-year warranty on the product, and 5-year warranty on blinds and controls. What other company can say all that?
Step 5: Tell them what they can save—Give me the name of one person who doesn’t enjoy saving more money, especially on their taxes? Probably pretty difficult because seriously, who doesn't love savings? When your customer installs a “Fresh Air” skylight, they are eligible for a 30% Federal Tax credit—an average of about $850.
Think you’re ready to sell “Fresh Air” skylights and earn a greater profit for your business for each roofing project you do? I think so too.
And for those of you who have been selling skylights to grow your roofing business, share your tips with us in the comment section below. We’re big fans of hearing from others.