Remember when I mentioned that Elon Musk was joining the roofing industry by creating solar-powered shingles?
Well, a lot has developed since then.
A surprising new contender has entered the arena—a startup company called Forward Labs. Designing a solar roof made of metal, Forward Labs and its CEO, Zach Taylor, want to set themselves far apart from good ole Elon and his Solar Roof.
But can they do it, and are we really ready for it?
Forward Labs has cleverly invented a five-layer metal roof that converts sunlight into energy without a bulky look, and it appears easier to install than Tesla's solar shingles.
Raised around the construction industry, CEO Zach Taylor believes his company's method, using a solid metal roof built with solar cells within it, is what the industry needs to break through with solar products. Metal roofs naturally have a good set of features that homeowners like, but with an added element of energy-saving solar power, this might be the ticket to solar roof's future.
For several reasons, metal roofs have come to the forefront of many builders' and roofers' minds:
But, are solar-powered metal roofs worth the industry rallying behind quite yet?
When metal meets solar
Using a standard, raised-seam metal roof, Forward Labs has created a five-layer build, including glass, optics, cells, and encapsulate nestled into a metal frame.
Another added plus for this product is that it is built in a warehouse as one unit, potentially cutting install time in half.
But how much does it cost?
Thankfully, and a great benefit to homeowners, Forward Labs offers a calculate that gives a cost estimate and solar tax credit savings based on location and square footage of the home, and a percentage of solar coverage.
A macro look at the cost of Forward Labs' solar roof is roughly $8.50 a square foot and about $3.25 per watt added to the solar roofing portion. The roof also offers 19 watts/sqft, comes in eight colors, uses a passive venting system, and takes about two to three days to install.
Compared to Tesla's solar roof, which cost $21.85 per square foot and $4.75 per watt, Forward Lab's is significantly cheaper. Plus, Tesla's roof only offers 11 watts/sqft, comes in limited amount of shingle options (some not even available yet), and does not come with a venting system to date—oh, and it takes five to seven days to install.
For Forward Labs, the market couldn't be more in their favor.
What's your reaction?
Like other solar investors, Forward Labs is aware that our industry might be hesitant. But Zach Taylor's focus is on the customer—the more the customer learns, researches, and wants a product, there's really nothing the industry can do to stop them.
And since homeowners are beginning to get rewarded for shifting to solar energy with a federal tax credit, maybe it's time the industry gets prepared for the inevitable shift in type of roofing.